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America’s Test Kitchen Shows How to Sizzle an Email
For years I’ve been a fan of the America’s Test Kitchen chefs and their magazine, Cook’s Illustrated. I’m a bit of a foodie — and a pragmatist — so I love that they give their audience no-nonsense,...
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Persona Models Presentation at SMX West 2008
Last week, I had the privilege of speaking at Search Marketing Expo (SMX West) about using Persona Models in Search Marketing. It was a pleasure to share the dais with Gord Hotchkiss from Enquiro...
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The Impact of Site Outages
Last week, the online world was jolted with something we all thought was impossible: Amazon.com went down. Outages happen all the time, but there is a scale at which this becomes amazingly rare and the...
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Dear Airline Industry, Being “Least Awful” Won’t Save You
Each day it seems there’s a new headline about the latest “amenity” for which an airline plans on charging us, which, of course, causes a ripple effect as every other airline chooses to follow suit...
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E-commerce Still Too Complicated For Most
I was catching up on my reading from last week and noticed this gem from eMarketer. In it they shared some data from the Pew Internet & American Life Project study in February 2008 on the positive...
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Free Webinar: August Session of “Always Be Testing” Webinar Series
Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google. What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action When:...
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